Privacy Policy

 

Privacy Policy for Serenya London

 


Last updated: March 21, 2025


This Privacy Policy explains how Serenya London (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from serenyalondon.co.uk (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For clarity, “you” and “your” refer to you as the user of the Services, whether you are a customer, visitor, or other individual whose information we have collected.


Please read this Privacy Policy carefully.

 

 

 

How We Collect and Use Your Personal Information

 


We collect personal information from various sources to provide and improve our Services, comply with legal obligations, and communicate with you. The types of information we collect depend on how you interact with us.

 

 

 

What Personal Information We Collect

 


 

Information You Provide Directly

 

 

  • Contact details: name, address, phone number, email

  • Order information: billing address, shipping address, payment confirmation

  • Account information: username, password, security questions

  • Customer support communications: messages and details you include when reaching out

 


 

Usage Data

 


Automatically collected data about your interaction with our Site, such as device type, browser, IP address, and browsing behavior, using cookies and similar technologies.


 

Information from Third Parties

 

 

  • Vendors and service providers supporting our Site, such as payment processors and shipping partners

  • Other third-party platforms or advertising partners, when you interact with ads, emails, or social media functionalities

 

 

 

 

How We Use Your Personal Information

 

 

  • Providing products and services: to process orders, fulfill deliveries, manage your account, and respond to inquiries

  • Marketing and promotions: to send marketing communications and targeted advertisements, where permitted by law

  • Security and fraud prevention: to detect and prevent fraudulent or malicious activity

  • Service improvement and communication: to enhance our services and provide customer support

 

 

 

 

Cookies and Tracking Technologies

 


We use cookies to improve your experience, understand usage patterns, and deliver targeted advertising. You can control cookies through your browser settings, but note that disabling cookies may affect site functionality.


For more information, see Shopify Cookies Policy.

 

 

 

Disclosure of Personal Information

 


We may share your personal information with:

 

  • Service providers performing functions on our behalf (e.g., payment processing, shipping, IT support)

  • Business partners for marketing and promotional purposes

  • Affiliates and within our corporate group, Serenya London Limited, based in the United Kingdom

  • Legal authorities or as required by law, such as responding to subpoenas or legal requests

  • In the event of a business transfer (mergers, acquisitions)

 


We do not sell or share sensitive personal information without your explicit consent.

 

 

 

Third-Party Websites and Links

 


Our Site may contain links to third-party sites. We are not responsible for their privacy practices. Please review their policies before sharing information.

 

 

 

Children’s Data

 


Our Services are not intended for children under 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, contact us to request deletion.

 

 

 

Security and Data Retention

 


While we implement security measures, no system is entirely secure. We retain your personal data only as long as necessary for the purposes outlined, legal obligations, or disputes.

 

 

 

Your Rights

 


Depending on your location, you may have rights including:

 

  • Access to your personal data

  • Correcting inaccurate data

  • Deletion of your data

  • Data portability

  • Restriction or objection to processing

  • Withdrawal of consent

  • Opting out of marketing communications

 


To exercise these rights, contact us at info@serenyalondon.co.uk.

 

 

 

Managing Communication Preferences

 


You can opt out of marketing emails by following the unsubscribe link in our communications. Non-promotional emails related to your transactions will still be sent.

 

 

 

International Data Transfers

 


As our business is based in the United Kingdom, your data may be transferred and stored outside your home country. We rely on UK privacy laws and appropriate safeguards to protect your data.